1. ConnectAd Content Guidelines

Publisher will not place Advertisements on any Website that contains or does any of the following:

  1. Any obscene or pornographic material, adult material, or mature content including thinly censored nudity

  2. Violent content, racial intolerance, or advocacy against any individual, group, or organization

  3. Hacking/cracking content

  4. Illicit drugs and drug paraphernalia

  5. Gambling or promotion of gambling, unless approved

  6. Content related to compensation programs where users are encouraged to click on ads or offers, perform searches, surf websites, read emails, or similar activities

  7. Excessive, repetitive, or irrelevant keywords in the content or code of web pages

  8. Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)

  9. Any content that is illegal or promotes illegal activity

  10. Any content that promotes discrimination or infringes on the rights of others

  11. Any material that infringes intellectual property rights, including but not limited to copyright and trademark rights (see below)

  12. Any file-sharing or torrent sites

  13. Any offers for illegal activities, products or services

  14. Promotion of fake documents, copied material, or paper mills

  15. Websites made for the sole purpose of clicking on advertisements

  16. Any content that is misrepresentative, defamatory, libelous, or that violates any applicable law or regulation

  17. Any content that infringes or violates any copyright, trademark, patent, right of publicity, right of privacy, moral right, or other right of any third party

  18. Spyware or malware

  19. Inappropriate or controversial subject matter of any nature, including without limitation that which pertains to illegal activity or to hacking, cracking, or warez

  20. Any page that is “under construction”

  21. Invisible Ad-Placements (unknown visibility and/or visibility below 25%)

Alteration of Advertisements

Publisher will comply with the following policies:

  1. Publisher may not, and may not permit any other party to, alter or manipulate any Advertisements or standard Advertisement behavior in any way, without prior written approval from ConnectAd or its RTB Buyers.

  2. Publisher may not, and may not permit any other party to, alter any portion of the ConnectAd Ad-tag or code provided by ConnectAd or change the behavior, targeting, or delivery of any Advertisement.

  3. Publisher may not, and may not permit any other party to, use methods to direct traffic to websites from which it sends ConnectAd bid request(s) in violation of this Agreement.

Advertisement Placement

Publisher will comply with the following Advertisement Placement policies:

  1. No more than five (5) Advertisements may be displayed per page, unless agreed upon by the parties in writing.

  2. Page content must not obstruct any portion of the ad displayed.

  3. No Advertisements may be placed on any non-content-based pages.

  4. No Advertisements may be served on any downloadable applications.

  5. No Advertisements may be placed behind a registration system without prior written approval from ConnectAd.

  6. No Advertisements may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

  7. No video Advertisements may be placed in in-stream video players without content or disabled playback.

  8. No auto-refresh with a refresh time of less than 30 seconds.

  9. No in-banner video (does not include in-banner video Advertisements served by ConnectAd or an RTB Buyer)

  10. No sound off in-stream video.

  11. No Below-the-Fold auto-play placements.

  12. Syndicated players must play content related to the site.

  13. Visibility on 75% of all submitted requests must be greater than 25%

  14. No Advertisements may be placed on PopUps/PopUnders or any kind of (partly) page overlay

  15. No Re-ReSelling of any inventory (website(s) and/or inApp placements). The Supply-Chain-Object may not include more than one hop.

Blocked Content

ConnectAd may use proprietary and third-party tools to block Website(s) that contain certain categories of content.

These categories include, but may not be limited to the following:

  1. Abused Drugs

  2. Adult Content

  3. Bot Networks

  4. Dynamic DNS

  5. Elevated Exposure

  6. Freeware and Software Download

  7. General Email

  8. Hacking

  9. Illegal or Questionable

  10. Instant Messaging

  11. Internet Telephony

  12. Malicious Embedded iFrame

  13. Malicious Embedded Link

  14. Malicious Web Sites

  15. Marijuana

  16. Message Boards and Forums

  17. Militancy and Extremist

  18. Nudity

  19. Parked Domain

  20. Pay-to-Surf

  21. Peer-to-Peer File Sharing

  22. Phishing and Other Frauds

  23. Potentially Damaging Content

  24. Potentially Unwanted Software

  25. Proxy Avoidance

  26. Racism and Hate

  27. Sex

  28. Sex Education

  29. Spyware

  30. Supplements and Unregulated Compounds

  31. Surveillance

  32. Tasteless

  33. Text and Media Messaging

  34. URL Translation Sites

  35. Violence

  36. Weapons

  37. Web Chat

  38. Web Collaboration

  39. Web Hosting