User Matching

ConnectAd currently supports User Matching initiated by the SSP through the use of iFrames. The iFrame URL contains a callback, to indicate the destination of the user match.

The user matching process is outlined below:

1.) SSP embeds ConnectAd iFrame User Matching
2.) Client Browser displays iFrame and sends User to ConnectAd for matching
3.) ConnectAd reads out the passed parameters and assigns a unique User ID to this User
4.) ConnectAd appends the unique User ID to the callback URL
5.) SSP includes the submitted unique User ID as user.buyeruid object in the OpenRTB Request

❗️Potential Revenue Loss

Please make sure, user matching is up and running prior to submitting OpenRTB requests. Missing syncs will lead to less or no revenues.

Sync with Callback:

<iframe width="0" height="0" frameborder="0" scrolling="no" src="https://cdn.connectad.io/connectmyusers.php?cb=https://www.syncpartner.com/syncer?uuid=" style="display: none;" marginheight="0" marginwidth="0"></iframe>

Sync with callback & GDPR:

<iframe width="0" height="0" frameborder="0" scrolling="no" src="https://cdn.connectad.io/connectmyusers.php?gdpr_consent=aakjkasas&cb=https://www.syncpartner.com/syncer?uuid=" style="display: none;" marginheight="0" marginwidth="0"></iframe>

Sync with callback & CCPA:

<iframe width="0" height="0" frameborder="0" scrolling="no" src="https://cdn.connectad.io/connectmyusers.php?us_privacy=1NYY&cb=https://www.syncpartner.com/syncer?uuid=" style="display: none;" marginheight="0" marginwidth="0"></iframe>