Getting started with Header-Bidding
Edited

ConnectAd offers an automated, robust, and highly compatible header-bidding based on prebid.org. It is designed to run pre-bid auctions to create better demand competition with a minimal integration hassle.

Header-Bidding Concepts

If you are new to Header-Bidding, and you use DoubleClick for Publishers, you can get started in a matter of minutes. Please contact ConnectAd upfront to get the right product for you and enable Header-Bidding for your placements.

Why Header-Bidding?

Header Bidding is a great alternative to the traditional waterfall implementations. It allows ConnectAd to compete with your direct-sold campaigns, 3rd Party Ad-Networks as well as Google, without compromising any existing commitments Publishers employing header bidding enable the user’s browser to surface the ad impression to all sources of demand, simultaneously and without any delay. In addition, this process eliminates passbacks and possible loops.

Your visitors will enjoy a dramatically improves experience, because of faster page load times.

Who can use and will benefit from Header-Bidding?

Our ConnectAd header-bidding-solution is based on prebid.org and designed for all publishers. It is compatible with Google DFP and other third-party ad servers on the market as long as they are async.

How to get started?

The following information will guide you through a basic integration process. If you have any questions at any time or feel uncertain about how to integrate header-bidding please contact our support team. Please contact ConnectAd upfront to get the right product for you and enable Header-Bidding for your placements.

Useful-Links

>> Sample page with a basic Pre-Bid Google DFP Integration