User Matching

Please make sure that you activate the PreBid GDPR-Module (in case you are serving European traffic), the CMP-Module, and a properly configured user-matching configuration like the example below:

    userSync: {
        filterSettings: {
            iframe: {
                bidders: ['connectad'],
                filter: 'include'

Used-Matching Vendors

ConnectAd supports a range of different user-matching vendors. We recommend integrating at least one of them to ensure an optimized user-matching process and to be ready for a cookie-less future.

  • britepoolId

  • criteo

  • id5Id

  • identityLink

  • liveIntentId

  • netId

  • parrableId

  • pubCommonId

  • unifiedId


Missing User-Matching and/or missing consent data might lead to a total revenue loss!


ConnectAd supports TCF 2.0 of the Transparency & Consent Framework and is registered as vendor 138 in the IAB Global Vendor List.

To process publisher bid requests, we require the following settings. Please consider that we do not process requests with missing/improper consent, and we do strictly respect no consent strings.


Legal Bases Required

Purpose 1
Store and/or access information on a device


Purpose 2
Select basic ads

Legitimate Interest, Consent (flexible)

Purpose 3
Create a personalised ads profile


Purpose 4
Select personalised ads


Purpose 7
Measure ad performance

Legitimate Interest, Consent (flexible)

Purpose 10
Develop and improve products

Legitimate Interest, Consent (flexible)

Special Feature 1
Use precise geolocation data


Special Purpose 1
Ensure security, prevent fraud, and debug

Legitimate Interest

Special Purpose 2
Technically deliver ads or content

Legitimate Interest

Feature 3
Receive and use automatically-sent device characteristics for identification

California Consumer Privacy Act (CCPA)

ConnectAd supports the processing and submission of CCPA strings in all its products: PreBid Client, PreBid Server, OpenRTB, ConnectTag.